The BetterUp Bungal, the three goofballs, install dimensional letters, and San Franciscos corporate utopia.

Dimensional letters fabrication + lobby sign installation in San Francisco—project showcase.

BetterUp
Dimensional letters
Lobby signs
San Francisco
Installation

Hallway dog meme — crazy what you see in Downtown SF.

Dimensional letters fabrication: studio prep

We are at the studio. We are hanging about, flipping switches, clicking mouse buttons. The laser cutter is possessed. This is not some old arcade game. But finally it is slicing paper, it is making pounce patterns. It is taking forever, but it is getting through the plexiglass dimensional letters. Me, Christopher, and Cameron are turning up the dial on a rush job for BetterUp. The letters need to be in a flat finish. We have custom spacers, but let just say not all beards will survive this one. Companies like BetterUp hire us to do lobby signs that look super slick and pro, but really we are feral artists invading their quiet zen office spaces.

Laser cutting and pounce pattern prep for BetterUp dimensional letters — Laser cutting + pounce patterns.

Flat finish dimensional letters in progress for BetterUp lobby signage — Flat finish close-up.

Day one: dimensional letters fabrication and custom finishes

Day one, there is chaos in the workshop. We are producing these letters ourselves. We are cutting the acrylic and other materials, but we are stepping on tails, we are fudging alignments, and we are hitting the spray booth for custom colors. During one tragic moment Christopher yells safety third as Cameron has oversprayed in the spray booth, turning us into a seventies disco fog machine. We emerge coughing like we were hotboxed by Doctor Dre himself. We are crafting these for high end clients like BetterUp who coach CEOs, but they cannot coach the stupidity out of us. But they are still gonna get their custom color flat finish dimensional letters fabricated one way or another.

Custom paint and flat finish in the spray booth for BetterUp dimensional letters — Cameron.

Cutting acrylic pieces for BetterUp dimensional letters — Andrew.

Custom spacers and layout for BetterUp dimensional letters — Custom spacers + layout.

Day two: fast turnaround custom signage production

Day two. More studio shenanigans. We are wrapping up production on these custom signs. We have some fast turnaround vibes going. We are cranking them out in just days. We are testing the puzzle pieces. They fit. Cameron accidentally dropped one. It slid underneath the couch. He is chasing it like a greased pig. Meanwhile Christopher has glued all his fingers together. He is permanently waving now. Businesses need lobby signs yesterday. We can do that. We just gotta build a time machine first. Maybe if we drink enough coffee we will figure it out.

Test fitting dimensional letters during fast turnaround production — Test fit: puzzle pieces + spacers.

Production table with dimensional letters laid out for installation — Production table: dimensional letters laid out.

Day three: lobby sign installation in downtown San Francisco

Day three. We start downtown San Francisco invasion. We are hauling gear through the city streets. There is sludge in the gutters, there is steam pouring up through our tools. Finally we are stuffed into a corporate elevator with all the suits, think London accents debating Mumbai mergers. Power execs are side eyeing our dusty asses. Christopher leans over and whispers with a fake British accent to blend in. We drill into the walls, we are dodging conference calls. Everything is looking great. Letters are sliding in like a glove. It is looking like professional lobby sign installation, like only our chaos can do. Also some of the fastest turnaround in the business.

On-site drilling and letter placement for BetterUp lobby sign installation in San Francisco — On-site: drilling + letter placement.

Dimensional letters installed in BetterUp lobby in downtown San Francisco — Installed dimensional letters in the lobby.

Final touches: leveling, securing, and the escape plan

Time for the final touches and for us to plan our escape. We have been leveling, securing, but mainly admiring. Cameron has been stuck in the bathroom for thirty minutes. The security guard is trying to get him out. Christopher is polishing letters with his glued hands. I do not think it is working very well. But he is the expert, and sometimes you need an expert that can do custom signage and install it. These are durable letters. They come in custom finishes. They are impossible to pull off the wall and we custom make them for you.

Final polish and level check on installed dimensional letters — Final polish + level check.

Need dimensional letters or lobby sign installation?

Hey. If this is something that you need, scream it to us. Yell out in the street. That is probably the best way to find us. Just go out into the middle of Downtown San Francisco and start screaming, I need custom signage. We will be there fast with affordable custom dimensional letters and printing and installation for all your beautiful needs.

A quick clip from the install.