Do’s & Don’ts
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SF Bay Signs / Off the clockA few signs. A few opinions.

Do’s & Don’ts.

The good. The bad. The “who approved that?”
Signs worth a second look, with our two cents underneath.

Found in the wild.
Discussed at the shop.

Template preview Sample signs & captions. Real finds coming soon.

so… are you open?
DON’T. No. 01

Schrödinger’s storefront.

Open 24 hours. Also closed. You won’t know which until you pull the door, which says push.

  • storefront signs
  • mixed messages
Open signs
understood the assignment.
DO. No. 02

A public service.

One word. One arrow. Finally, someone has considered the reading level of a person who hasn’t had coffee.

  • wayfinding
  • less is more
A-frame signs
a line break broke it.
DON’T. No. 03

Phrasing is a team sport.

The clothes are used. The kids are fine. Probably worth getting those words a little closer together.

  • sign lettering
  • line breaks
Vinyl lettering
no notes. okay, one note.
DO. No. 04

Knows when to stop.

Readable from the sidewalk. No twelve-font origin story. No QR code to a PDF of the owner’s dream. Just hello.

  • window lettering
  • keep it simple
Window decals

That’s the pile. For now.More signs as we find them.

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